{"product_id":"we-matter","title":"WE MATTER Hoodie","description":"\u003ch2\u003eHip-hop began as a statement. It still is.\u003c\/h2\u003e\n\u003cp\u003eA red halftone collage of the culture's foundations: an MC on the mic, a boombox, a b-boy mid-break. It is built from the parts that came out of 1970s Bronx block parties and went on to reach the whole world.\u003c\/p\u003e\n\u003cp\u003eWE MATTER is not a slogan we invented. It comes from Grandmaster Flash, one of the DJs who built the craft, and the quote stays printed below exactly as it was said.\u003c\/p\u003e\n\u003cp\u003e\"Hip-hop's message was very simple and very powerful: 'We matter. We stand for something.'\" — Grandmaster Flash\u003c\/p\u003e\n\u003cp\u003eIn a 2016 interview with The Guardian, timed with the release of Baz Luhrmann's Netflix series \u003cem\u003eThe Get Down\u003c\/em\u003e, Grandmaster Flash summed up the soul of hip-hop in one sentence. This hoodie was born from that quote — a tribute to a culture that changed the world.\u003c\/p\u003e\n\u003cp\u003eWithout hip-hop, there would be no streetwear, no graphic tees, no Urban Lexicon. We wear this with respect.\u003c\/p\u003e\n\u003cp\u003eWear it for the music and for what the music was answering. Black hoodie, red and cream print, nothing that needs explaining.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRespect the pioneers. Wear what they built.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50% pre-shrunk cotton, 50% polyester\u003c\/li\u003e\n\u003cli\u003eFabric weight: 8.0 oz\/yd² (271.25 g\/m²)\u003c\/li\u003e\n\u003cli\u003eAir-jet spun yarn for a soft feel and reduced pilling\u003c\/li\u003e\n\u003cli\u003eDouble-lined hood with matching drawcord\u003c\/li\u003e\n\u003cli\u003e1 × 1 athletic rib-knit cuffs and waistband with spandex\u003c\/li\u003e\n\u003cli\u003eFront pouch pocket\u003c\/li\u003e\n\u003cli\u003eDouble-needle stitched collar, shoulders, armholes, cuffs, and hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize guide\u003c\/strong\u003e (product measurements, may vary by up to 2 in \/ 5 cm)\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLength (in)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWidth (in)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSleeve length (in)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e33.5\u003c\/td\u003e\n\u003ctd\u003e34.5\u003c\/td\u003e\n\u003ctd\u003e35.5\u003c\/td\u003e\n\u003ctd\u003e36.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLength (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e68.6\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003ctd\u003e73.7\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWidth (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e50.8\u003c\/td\u003e\n\u003ctd\u003e55.9\u003c\/td\u003e\n\u003ctd\u003e61\u003c\/td\u003e\n\u003ctd\u003e66\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSleeve length (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e85.1\u003c\/td\u003e\n\u003ctd\u003e87.6\u003c\/td\u003e\n\u003ctd\u003e90.2\u003c\/td\u003e\n\u003ctd\u003e92.7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Urban Lexicon","offers":[{"title":"Black \/ S","offer_id":50751705874690,"sku":"4987427_5530","price":6800.0,"currency_code":"JPY","in_stock":true},{"title":"Black \/ M","offer_id":50751705907458,"sku":"4987427_5531","price":6800.0,"currency_code":"JPY","in_stock":true},{"title":"Black \/ L","offer_id":50751705940226,"sku":"4987427_5532","price":6800.0,"currency_code":"JPY","in_stock":true},{"title":"Black \/ XL","offer_id":50751705972994,"sku":"4987427_5533","price":6800.0,"currency_code":"JPY","in_stock":true},{"title":"Navy \/ S","offer_id":50751706136834,"sku":"4987427_5594","price":6800.0,"currency_code":"JPY","in_stock":true},{"title":"Navy \/ M","offer_id":50751706169602,"sku":"4987427_5595","price":6800.0,"currency_code":"JPY","in_stock":true},{"title":"Navy \/ L","offer_id":50751706202370,"sku":"4987427_5596","price":6800.0,"currency_code":"JPY","in_stock":true},{"title":"Navy \/ XL","offer_id":50751706235138,"sku":"4987427_5597","price":6800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/9452\/4418\/files\/unisex-heavy-blend-hoodie-black-front-6acf93a786a78.jpg?v=1791988673","url":"https:\/\/urbnlex.com\/products\/we-matter","provider":"Urban Lexicon","version":"1.0","type":"link"}